According to the latest report by Podcast Insights:
- There are over 750,000 active podcasts on the air today, with over 30 million episodes
- This is up from 630K podcasts and 19 million episodes just six months ago
- Podcast listeners tend to be loyal, affluent, and educated.
- 80% of listeners will stay for all or most of every episode
- They listen to an average of 7 shows per week
And That’s Just Podcasts. There Are Many Other
Powerful Forms Of “New Media”
Many podcasts are often simultaneously livestreamed, broadcast through radio stations, and repurposed as webinars.
And vice-versa, where other forms of content are edited into podcast episodes and put into syndication!
It’s not uncommon for one piece of podcast content to get repurposed through two or more additional avenues.
Should you find yourself ready to make major moves toward growing your audience and brand:
Your Audience Is Already Tuning In.
They Just Need To Hear From You!
The same is factual whether you are hosting your own show or guesting on someone else’s show:
- Every fresh episode is a new opportunity to reach out to your audience
- Being seen as a MEMORABLE In-Demand Expert™ is one of the most powerful ways to grow a business and brand
- It’s also one of the easiest ways to do it
- Search engines actively seek out and feature podcasts in search results, increasing your chances of getting found
- Shows tend to get syndicated on sites you’ve never even heard of – they grab RSS feeds from primary syndication networks and use them to populate their own websites
As a host or guest (or both), the platform to reach your audience already exists.
Literally millions of people are using the platform to grow their audience.
When is now the best time to claim your rightful slice of the pie and become a MEMORABLE In-Demand Expert™ today?
Thrive from YOUR intersection of YOUR brilliance and YOUR passion.
Make a difference for your community, market, and audience!