Becoming a MEMORABLE In-Demand Expert™ gives you the “unfair advantage” that can leapfrog you past competitors with big search-engine optimization (SEO and search-engine marketing (SEM) budgets.
Most podcasts are promoted through blogs – because blog posts about episodes tend to stay online forever, they will continue to add fuel to your search-engine fire.
These same shows usually have social media pages, many of which are also indexed by search engines.
Sites like BlogTalkRadio, iHeartRadio, Apple Podcasts, Google Podcasts, Spotify, and many more are indexed by search engines.
There are numerous websites that are populated by content via subscription to podcast RSS feeds, both from podcast websites directly and the top syndication engines.
Google has even begun returning “Podcast” results on searches, the same way it returns “Images” and “Videos” results, on Page 1.
Dominate Search Engines By Utilizing
The O.M.G. Keyphrase Formula
Set yourself and your brand up for success by doing the following:
- Optimize your One-Sheet and pitch materials around your name and the keyphrase (your brand name, business name, book name, etc.) you want to dominate
- Make sure your episodes contain your keyphrase in both the title and description, and include them in your conversations so they appear in show notes and transcripts that may be posted online
- Generously share your episodes – your own show, as well as your appearances on other shows, through all forms of media at your disposal
Be persistently consistent.
It takes time, but it adds up.
Get interviewed everywhere you can – including mass-market shows and those that may be in the rings surrounding your bullseye target.
Every Interview Opportunity Is A Good One
When You Keep Search Engines In Mind
Becoming a host is fairly simple when you have someone who’s done it many times on your side and in your corner as you get it launched and live.
Through our certification process for New Media guests, we work with you one-on-one to optimize your marketing and conversation for search engines.
When is now the best time to claim your rightful slice of the pie and become a MEMORABLE In-Demand Expert™ today?
Thrive from YOUR intersection of YOUR brilliance and YOUR passion.
Make a difference for your community, market, and audience!